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IT’S SHOW TIME

THE RECENT WET WEATHER DID NOTHING TO DAMPEN THE CELEBRATORY ATMOSPHERE AT THE CAIRNS SHOWGROUNDS FOR THE LAUNCH OF SHOW SEASON IN THE FAR NORTH.

WITH THE ANNOUNCEMENT OF THE 2021 CAIRNS SHOW RURAL AMBASSADOR, CAIRNS SHOW GIRL AND YOUNG RURAL AMBASSADOR. UNSURPRISINGLY EVERYONE IN ATTENDANCE IS INVESTED IN THE 2021 COVID SAFE CAIRNS SHOW PROCEEDING ON 14-16 JULY.

The gathering heard from Angela Nason, founder and director of Tablelands to Tabletop, a local business straddling the gap between regional agricultural interests and the local consumer community.

Angela is an articulate supporter of farmers, and highlighted the importance of local, seasonal produce, the integral role of consumers and customers in the immediate area and the need to buy local. She said most people are not truly aware of what the Tablelands and region have to offer, that most of our produce is transported south to distribution markets and that consumers are often short changed on quality because of the monopolies of large supermarkets and agents. With weekly deliveries direct to households throughout the region, Angela is hopeful that with education and promotion more consumers will be savvy about how they source their fruit, veggies and meats and appreciate the cornucopia we have here in the far north.

The Cairns Show Rural Ambassador 2021 is Mariah Chiesa who has a long association with shows in our region. A previous Tully Show Miss Showgirl, Mariah runs a beef stud and Brahman cattle operation with her husband Peter and is looking forward to the 2021 show season.

“It feels like too much time has passed since the last Cairns show, it’s always an opportunity to catch up with friends, talk industry without judgment and see what the future rural trends are.” Mariah, who has a business degree and is actively involved in the AI side of their family business, was a little reserved about throwing her hat in the ring for the role of Rural Ambassador but had the full support of her husband so decided to go for it.

“I’m not the most confident public speaker but I am passionate about agriculture, primary industry and sustainability. Consumers need to know that producers are doing everything in their power to deliver quality food to market and are often challenged by the environment, climate, politics, social and personal issues. It’s a tough gig, but I love it.”

Mariah says that she’s looking forward to working with the Cairns Show Association to ensure the 2021 Show is a huge success, stating the importance of these events for the longevity of the agricultural industries.

Jessica O’Brien, this year’s Cairns Show Girl, said that she was excited that the Cairns Show is proceeding this year. “The Show is such a big event on our local calendar, attracting people from all over the region. It supports our economy and lifts the moral of our city. It’s especially important this year given the challenges faced by local businesses with drops in tourism and the impacts of lockdowns and border closures. Covid interfered with plans in 2020, so people are more motivated than ever to get out and do more this year.”

Jess has been waiting in the wings for the Show Girl competition to kick-start, originally applying in early 2020, in what was to become a stop and start process. Hailing from Monto in Central Queensland, Jess is passionate about agricultural shows, making it a rule to volunteer in her local community, the opportunity to promote the Cairns Show and educate our population on the importance of ag shows seemed like a good match; with a degree in media and communications, Jess is well very equipped for the role.

“It’s important if you have skills and enthusiasm for an It’s Showtime! Pre-purchase tickets here:
event like the Cairns Show that you commit to its success — I’m all in. It’s going to be a great
year”.

Prior to COVID-19 restrictions coming into play in early 2020, the Cairns Show Association had already run the annual Young Rural Ambassador Competition. The winner of the competition, Catherine English, applied in video format, underwent a rigorous panel interview, and partook in both impromptu and prepared public speaking engagements to take out the title.

The goal of the competition is to engage the younger generation of locals to support and advocate for the Cairns Show. There is an expectation that the youths are invested in the agricultural and primary industries and have a history of involvement in local shows. Given that Catherine was prevented from formally serving her year as the Cairns Show Young Rural Ambassador 2020, the decision was made to carry the title over for 2021.

Eighteen year old, Catherine, proudly shared that her family had been showing dairy cattle at local shows in the Far North for over a hundred years. Acknowledging that dairy farming was in her blood, she says that she never thought too much about the amount of work involved. “When you grow up in a dairy farming family, it’s simply your way of life, up early, we all have our jobs and there’s no use complaining. You just need to get on with it.”

Bringing that “can do” attitude to the role this year, the Show Association President, Ian Allen, is confident that Catherine will help make the Cairns Show a success. “Catherine’s attitude is representative of all the show ambassadors this year — everyone wants the Show to be successful and will work hard to achieve it.”

The Cairns Show Ambassadors include the Showgirl award which is a state wide competition ; the Rural Ambassador which is a national competition and the Young Rural Ambassador which is a local level competition. All involve programs to develop leadership skills; community engagement and promotion of the agricultural show movement.

THE CAIRNS SHOW WILL BE HELD ON WEDNESDAY JULY
14 TO FRIDAY JULY 16, 2021.

Written by Jules Steer

Jules Steer is the Publisher of Oasis Magazine. With a career in Business Development spanning three decades, she's stressed, #blessed, and coffee obsessed ☕

A solo mum of four "determined", "focussed" and "energetic" young kids, she is often found with her head in her hands, lamenting her latest parenting fail.

A cricket-loving hip-hop tragic, very ordinary triathlete and champion cheerleader of all things #Cairns, Jules is easily recharged with Shiraz and Vodka - sometimes in the same glass.

Warning: Most situations get sweary quickly.

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